Applications Closed


The Ignite Bootcamp is an exclusive opportunity for selected Ignite program participants. This program will provide local entrepreneurs, graduates, and students with the unique opportunity to develop, refine, and scale their idea or venture.

Applications were strong and we thank everyone who submitted their business idea for a chance to undertake the Ignite Bootcamp. Judging criteria focused on the idea’s feasibility, viability, and desirability.

The Bootcamp is running for 6 weeks through to June, and will consist of intensive training sessions, personalised mentoring, and a pitch event that will determine the overall winner.

The Ignite Pitch Night will be held on 27th June, 2019.

Please join us and listen to the finalists pitch it out for the $10,000 prize!

Attend the Grand Final Pitch!

Applications Closed

Thank you to all applicants! Our finalists have been selected.

Bootcamp Schedule

WEEK 1 – Ideation, Innovation & Business Model Development

The business model canvas explores the core of your business. Used as a measure of quality, the business model canvas will help you understand and define your value proposition, relationships, audience insights, cost structures, revenue streams and your customer’s main pain points.

This workshop will guide you through the ideation and business model development stages of your business, focussing on the 9 key elements of the business model canvas including customer segments, value propositions, and revenue streams. You will learn how to answer key questions regarding the business model canvas and understand the structure of a business plan.

In summary, you will learn:

  • The components of a strong business model
  • How to develop a business plan
  • The 9 key elements of the business model canvas
  • Customer pain points and how to address them

WEEK 2 – Design Thinking & Customer Centricity

Design Thinking applies a human-centric approach to business development and a solutions-based approach to solving problems. There are 5 stages to the design thinking process. In this workshop you will explore the 5 stages and apply these powerful tools to your business product or service to generate a new perspective.

With Customer Centricity, you can offer a positive experience for your customers through all stages of connection with your business, from the customer awareness stage through to the post-purchase stage. In this workshop, you will explore customer journey maps, understanding your ideal customer and creating customer personas.

In summary, you will learn:

  • The implementation of a design thinking process
  • Empathy-based problem solving
  • The problems your product or service solves for your customers
  • How to create a customer persona of your ideal customer

WEEK 3 – Unit Economics for Startups & The Customer Lifetime Value

Unit Economics refers to the direct revenues and costs associated with your business model. It is integral for you to know the unit economics of your startup, as it plays a key role in all stages of development and will directly impact your likelihood of securing investment. You must understand what a customer is worth to you and how much to spend to get a single customer to buy from you.

The customer’s worth over a period of time is called the customer Lifetime Value (LTV). The money invested in attaining the customer is the Customer Acquisition Cost (CAC). The goal of every startup should be for the LTV of a single customer to be more than the CAC. In this workshop, you will learn how to determine your unit economics.

In summary, you will learn:

  • The importance of understanding your startup’s unit economics
  • How to calculate the unit economics of your startup, including lifespan of your customers, anticipated sales per customer, and marketing costs
  • Ways to increase your LTV and reduce your CAC
  • The expected change in your unit economics as your startup grows

WEEK 4 – Legal Essentials for Startups

As an entrepreneur, it’s important to understand the laws that apply to your new business. Avoid getting caught out and address these in your startup’s infancy. This accelerator module will help you to ensure your startup is complying with certain legal requirements from the very beginning.

Look at the structures of sole trader, trust, and partnership and set up the right business structure for growth and exit. Value the benefit of a good shareholder’s joint venture or partnership agreement, as well as how to protect valuable intellectual property. Learn more about restraints for key team members and whether they are enforceable.

In summary, you will learn:

  • How to use confidentiality and non-disclosure agreements
  • Customer and supplier contracts and the importance of tailored documents
  • Key information on having employees in Australia
  • How to be legally compliant, aware of appropriate rules and regulations

WEEK 5 – Designing your Startup Culture & Building a High Performing Team

Steve Jobs once said, “When you’re in a startup, the first 10 people will determine whether the company succeeds or not.” The success of your startup hinges on a team that shares your vision, values, and culture. Startup teams can be more attractive to investors, as it reduces the risk of entrepreneur burnout, but don’t rush the recruitment process. Get it right the first time.

Test applicants, consider personality fit, don’t feel obliged to pay too much, and once you’ve chosen your successful applicant, provide proper training and build a rapport. You mightn’t feel as if you have time to spend on training and team-building but creating a strong culture from the beginning with impact your success. This workshop is your first step in developing and implementing YOUR startup culture.

In summary, you will learn:

  • What culture is and is not
  • How to develop startup values: practical exercises to define your values
  • How to implement values in your startup: tips and advice on how to best develop a strong culture

WEEK 6 – Perfect Pitching  

Pitching can make or break a business. Investors aren’t just interested in your business, but you as the entrepreneur specifically—so work your pitch to prove you’re capable, efficient, and able to sustain the project into future growth. Make your pitch unforgettable with storytelling. With the right story, you can convey all critical information, capture a room’s attention, and attract investors.

Target your pitch by doing investor research. Not all investors are interested in the same thing. Memorising your pitch isn’t the same thing as delivering it smoothly and naturally. Practice in front of a test audience until it flows and incorporate their questions and concerns into your pitch.

In summary, you will learn:

  • How to condense your business concept into a ten-minute pitch
  • How to succinctly define a market problem—and your solution to it
  • How to prepare for key questions and criticisms from judges/investors
  • The power of personal presentation, including attire, stance, and voice

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